What could a 10% OTA shift be worth?

Adjust the assumptions below to estimate retained margin and annual upside when more demand converts through direct channels.

Model Assumptions

Live

Rooms

ADR

Year-round Occupancy

70 %

OTA Mix

30 %

OTA Commission

20 %

Shift to Direct

10 %

Hotel Margin

20 %

Estimated Annual Upside

$858,480

Total bookings

OTA bookings

OTA revenue

OTA commission paid

Bookings shifted to direct

Commercial Review

Bring your current OTA mix, booking data, and margin assumptions. We will turn this into a property-specific upside case you can use commercially.